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Why do you need branding?

Branding is all about the impression you make

If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you, however, research shows this perception is wrong.

If you want to succeed, that impression should do two jobs - it should convey what is special about your business and it should show you in a positive light.

Of course, many small businesses make a good impression most of the time without ever giving a thought to their brand. But think how much more successful you would be if you gave a good impression all of the time.

What I am advocating is that you think about the impression you want to make - your brand - and actively take steps to manage it.

A two part process

Firstly, you have to decide what you stand for, what are your USPs, who you are aiming at and how you want to position yourself.

Secondly, you need to make sure that all aspects of your business are in line with this.

It's about applying your values to everything you do, clearly and consistently.

Take control

Creating the right impression is vital, but if you don't think branding is for you, you are not alone.

Many small business owners believe that brands are something that only large companies need or can afford, but your company name, the way you answer the phone, what your customers say when they're asked about you - these things all build to create an impression of your company and what it's like to do business with you - and that is your brand. So, you can either just let whatever impression you give happen haphazardly, or you can take control and manage it to your advantage.

Here at ABC Service, we are able to assist you with the whole journey, from the initial design brief and colours schemes, right the way through to building brand consistency through to printing and website design.

The message is clear. If you've got a business, then you've got a brand. What you do with it is up to you.