Creating a stunning logo for your brand is quite beneficial and can help you make your mark in the industry and make your customers recognise you easily. However, not all companies are able to get it right the first time. Sometimes, there’s just no other way but to revisit your logo and give it an overhaul. Here are some tips to help you determine if it’s actually time to redesign your logo.
1. Not Conforming to Trends and Standards
Trends come and go, but that doesn’t mean you should disregard them all. It pays to check what the current trends are in making logos and what images are recognisable in the eyes of the users. If the colour of the year doesn’t happen to align with your logo’s colours, then there’s really no need to worry about anything. However, if you see other companies utilising more flat designs with their logos and are veering away from the three-dimensional logos of the past, then it’s probably time to revisit your logo as well.
2. Your Logo isn’t Versatile
Logos today are not only designed for your storefront or a billboard ad. Nowadays, logos can be used in just about any form of media, from social media pages to mugs, posters, magazines, animated advertisements, and websites. That means you also need a logo that’s versatile enough to fit those different media formats. If you want to expand your business into the digital sphere, it needs to fit those formats and look equally good as they are on print advertisements.
To know if you’re logo is versatile enough, ask yourself the following questions:
- Can I make adjustments to its size without distributing the dimension of the logo?
- Does it work equally well in black and white?
If you answered no to these questions, then it might be time to redesign your logo already.
3. Changing Names
If you’ve changed your company name, then it’s actually the perfect opportunity to take another good look at your logo and see how it will fit with your new business name. Sometimes, it may work well to keep the same logo despite having a new name as long as it still represents the brand. However, if you want to distance yourself from your old image and your old company name, changing the existing logo goes without saying. So, take this opportunity to give your logo a fresh new look to accompany your new business name.
4. Having too Many Intricate Details
Over time, those complex and detailed logos no longer seem to be the preferred design choice for most brands. While some detailed logo illustrations may hold their value, the more straightforward and minimalistic the logo is today, the more effectively it sticks to the mind of your audience.
Look at how Apple’s first logo eventually evolved to that simple image of an apple with a bite that people know and love today. The same goes for some of the biggest brands in the world today, like Nike, McDonald’s, Shell, and even Google. If your logo has too many things going on for it, then it might be time to switch to a simplistic design to make it easier to recognise and recall.
Conclusion
In a nutshell, logos evolve over time, just like how your company will undergo many changes in its existence. That’s why it pays to know the signs when it’s time for a logo overhaul already. Remember these tips, and you won’t have trouble adjusting your logos again.
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